We help affiliated agents sell more homes, make more money and work more efficiently
OUR CORE VALUES
At Coldwell Banker Realty, we make it clear that the most important part of our business is you. In fact, our #1 priority is helping you live an exceptional life. How do we do it? With Core 4. Focused on the things that drive agent success, these principles are the basis for everything the Coldwell Banker® brand offers - from business-building tools and technology to world-class education and support.
PRODUCTION POWER
COACHING TO CONFIDENCE
We enable affiliated agents to expand their sales and business development through effective education, coaching and support
CULTURE OF AWESOMENESS & SUPPORT
We provide a diverse environment that is collaborative, supportive, and fun. We are a company that inspires pride
WEALTH BUILDER
We offer real financial strategies that affiliated agents can use to grow and protect their personal wealth, now and into the future. We believe your best years are ahead of you
WHY COLDWELL BANKER - WHAT OUR AGENTS SAY
Why Coldwell Banker:
Terri King on Focusing on the Right Things
Terri King shares how Coldwell Banker helped make the difference in making her company grow.
Why Coldwell Banker:
Kevin Kercheval on Success
Kevin Kercheval shares the story of how the company he worked became affiliated with Coldwell Banker and how that positively impacted his business.
Why Coldwell Banker:
Leesa Rispoli on Family Culture
Leesa Rispoli shares why the guiding principle of family informs everything her highly successful Coldwell Banker company does.
Why Coldwell Banker:
Joe Burns on Real Estate Technology & Scale
Joe Burns speaks about how affiliating with Coldwell Banker allowed his company, which operates out of the small state of New Hampshire - access to scale and technology that has benefited his business and the business of the agents who work for him.
MEET THE BRANCH MANAGER
Fun Facts
I come from a family of real estate agents and builders.
I graduated from the University of Washington.
I am a 4-time event chair for the American Cancer Society’s Relay For Life.
I am a lifelong Supersonics fan, who longs for the day of their return.
I play guitar.
I managed a record store in high school and college
LANCE GOODWIN
Branch Manager
As the Principal Managing Broker of the Kent Station office at Coldwell Banker Bain, I am deeply passionate about our brokers, our company, and our office. My daily goal is to foster an environment that promotes growth. My values, inspired by leaders I admire—Abraham Lincoln for his ethics, Walt Disney for his business innovation, and John Wooden for his leadership and teachings—guide my approach. Whether you are a current broker considering a change, or someone thinking about getting licensed, I would love to talk to you.
My Core Purpose: To inspire, impact, and guide real estate brokers to strive for success and achieve their dreams.
My Core Values:
- Agent Focused: Providing unconditional support for our brokers at all levels.
- Ethics: Upholding honesty in every circumstance.
- Excellence: Offering the best tools, education, and support in the industry.
- Enjoyable Work Environment: Maintaining a professional office atmosphere that encourages collaboration, celebrates success, and inspires each broker to aim for greatness.
- Growth/Profitability: Assisting brokers in growing their business and increasing their closings to maximize their gross and net income.
What Sets Us Apart:
Coldwell Banker - An International Company:
Coldwell Banker is a globally recognized brand with 90,000 agents worldwide and offices in every state. This extensive network, combined with worldwide listings, enhances search engine optimization, attracting more views to our listings.
Kent Station Office: Our high-tech office, centrally located between Seattle and Tacoma with easy freeway access, is strategically positioned to serve the greater Puget Sound region.
Office Support: The Kent Station team thrives in a high-tech environment. Our Client Experience Specialists (CES) act as transaction management partners, ensuring smooth processes. The Kent staff is crucial in supporting our brokers with modern marketing and technology needs.
Kent Station Office - A Non-Competing Managing Broker: As a non-competing managing broker, I am dedicated to helping my brokers achieve their goals. My focus is on supporting my brokers, celebrating their successes, and maintaining an inspiring environment. I am here to serve your needs, driven by a commitment to our agents, as is our entire company.
DEDICATED SUPPORT
Legal Assistance Program: Feel secure knowing you have protection for settlements, judgments, costs and legal fees.*
Agent Onboarding Specialist: The Onboarding Specialist is primarily responsible for facilitating a seamless administrative onboarding process for all new agent affiliations to the Coldwell Banker offices. This position will work closely with a variety of departments to ensure that all tools and systems for our new agents are created and assigned correctly. This position will also play a key support to the Branch Leader for a variety of administrative tasks that bolster agent recruiting and onboarding efforts. This role will work mostly remote but may be called into an office for face-to-face support when needed.
Client Experience Specialist: The Client Experience Specialist is a service minded professional who manages all non-licensed aspects of the transaction, from contract to close, to create a seamless experience for the agent, consumer and all deal parties. You are part of a collaborative team that is enhancing the way that Coldwell Banker is doing business by eliminating the friction and simplifying the transaction process.
Regional Support Specialist: The Regional Support Specialist provides critical administrative, operational and customer service support to our Coldwell Banker Real Estate branch offices, leaders and agents. The RSS team will work together, spending time each week across a group of offices, providing support in a variety of ways including, but not limited to, processing agent transactions, acting as a liaison with our different departments and business partners, general office administration and customer service. This position plays a significant role in driving the success of our key principle of helping our agents live exceptional lives.
Marketing Team:
Luxury Marketing Manager: The Luxury Marketing Manager supports the top echelon of luxury property specialists and listings throughout the region, striving to bring focus, creativity and cohesion to their marketing efforts.
Field Marketing Manager: The Field Marketing Manager oversees marketing support for local offices and agents, ensuring brand representation aligns with Core 4 objectives. This role involves strategic market planning and supervising the region's Field Marketing Specialists.
Field Marketing Specialist: Dedicated to a core group offices, this individual will be responsible for creating and executing effective marketing strategies that help your brand and properties stand out in the local market.
DISCOVER THE POWER OF COLDWELL BANKER
Coldwell Banker Real Estate practically invented modern-day real estate. Founded over a century ago on the principles of honesty, integrity and always putting the customer first, we changed the industry then and continue to do so today. Through non-stop innovation, steadfast ethics and forward thinking, we've grown to be one of the most well-known real estate brands in the world.
The prestige of the Coldwell Banker® brand, combined with advanced technology, bespoke marketing strategies and one of real estate's most robust global networks culminates in extraordinary representation that crosses oceans, continents and language barriers.
GET STARTED WITH COLDWELL BANKER REALTY TODAY
*The Legal Assistance Program is subject to the terms and conditions stated in the program.
